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CHEO Board of Directors

Jim Armourimage of smiling man wearing glasses

Jim Armour is a Vice President at Summa Strategies and has extensive knowledge of media relations, communications, advocacy and advertising. His broad skill set gives clients the opportunity to take an integrated approach to achieving their objectives.

Prior to joining Summa, Jim served as Director of Communications and Marketing at the Canadian Medical Association where he played a key role in their efforts to improve access, reduce wait times and address Canada’s doctor shortage.

Jim worked on Parliament Hill from 1994 to 2000 and from 2002 to 2005. He was Communications Director for two Leaders of the Official Opposition and helped brand the launch of both the Canadian Alliance and the Conservative Party of Canada. This interest in marketing strategy and tactics was furthered by the two years he spent with one of Atlantic Canada’s top advertising agencies.

Originally from St. John’s Newfoundland, Jim has a B.A. (Hons) from McGill and a M.A. in Newfoundland History from Memorial University. He also earned his APR accreditation from the Canadian Public Relations Society and has a CAAP designation from the Institute of Communication Agencies.

Outside of the office, Jim serves on the boards of CHEO, the Canadian Pharmacists Association, the Forum for Young Canadians and the North Grenville Public Library. He also sits on the editorial board of the international Journal of Communication in Health care.

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