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Children’s Hospital of Eastern Ontario Names Soshal Group as its Social Media Agency

Soshal Group is recognized as CHEO’s official partner for social strategy, creative and technology development

OTTAWA, July 24, 2012- The Children's Hospital of Eastern Ontario (CHEO) has named Soshal Group as its social media agency. Soshal Group, a fully integrated digital agency, has worked closely with CHEO on its strategic direction, and the partnership marks a successful yearlong working relationship.

Ann Fuller, CHEO’s Director of Communications, says "The team at Soshal Group truly understands our unique needs and has demonstrated their thought leadership on past projects. We were looking for a partner to further inject social innovation and insight into our marketing, communications, and operational programs and Soshal Group is a perfect fit. I love their creativity, enthusiasm and follow-through."

Soshal Group will be working with the hospital’s communications team to build social technology and processes directly into CHEO’s operations. The two organizations have partnered to deliver on a vision of social healthcare intended to improve the experience of both staff and patient.

“If you only look at social media as a set of communications channels then you’re only seeing the tip of the ice berg” says Soshal Group CEO, Dave Hale, “Our job is to help CHEO in its long-term vision to create measurable impact for its patients through social technology.”

Soshal Group is quickly becoming a go-to digital partner for the Canadian health and medical community, and also works with the Canadian Medical Association, MD Physician Services, and the Ontario Veterinary College.


About Soshal Group -
Soshal Group is an Ottawa-based digital agency that's social by nature. Fully-integrating strategy, technology, media, and creative, Soshal Group works with brands who want to weave digital into the fabric of their business strategies. The agency's client roster includes Algonquin College, the Canadian Hockey League, the Canadian Medical Association, the Ottawa Senators, and United Way Centraide Canada.

About CHEO-
CHEO is a pediatric health and research center providing outstanding family-centered patient care, pioneering breakthrough research, and training the health care professionals of tomorrow.

Media Contacts:

Soshal Group
Amelia Stein
1-855-476-7425 x 708

Children’s Hospital of Eastern Ontario
Marie Belanger
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