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Be a Hero for CHEO
OTTAWA (ONTARIO) June 4, 2013—Picture this. You’re a child stuck in your hospital bed with a serious illness and all you want to do is play outside. Suddenly, you catch a glimpse of Spiderman scaling the hospital windows. You look over and next to him is Batman. How exciting is that?

Today superheroes descended on CHEO to put a smile on the faces of the children and youth at the hospital. Window washers dressed up in superhero costumes as they went about their work.

The event was the kick-off to CHEO’s “Be a Hero for CHEO” (#hero4cheo) campaign, aimed at drawing awareness for the CHEO Telethon June 8th and 9th -- the hospital’s single biggest annual fundraiser.

In the days leading up to the Telethon, we can all be a hero and help fundraise for CHEO by liking, commenting on and sharing CHEO’s Facebook page  

And the more the better: If the campaign reaches over 10,000 likes, shares, comments and tweets, TD Bank Group will donate $10,000 to the CHEO Foundation.

Like, comment or share on or tweet using the hashtag #hero4cheo.

The CHEO Telethon is aired on CTV Ottawa Television from Saturday, June 8th, at 7:00 p.m. to Sunday, June 9th, 7:00 p.m.


For further information, please contact:

Eva Schacherl
Communications Manager and Strategist
613-737-7600 x3536  
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