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30/5/2014
New app lets you bring out your inner SuperHERO in support of the kids at CHEO!!
30/05/2014 Ottawa, ON: The CHEO Foundation’s “Be a SuperHERO for CHEO” campaign in support of the 2014 CHEO Telethon is getting a social media boost with today’s launch of a creative new app. Supe-Yourself, a web app available at www.hero4cheo.com, turns you into the virtual SuperHERO you’ve always wanted to be while raising important funds for the kids at CHEO.
 
Designed by Ottawa-based company Soshal, Supe-Yourself lets users design a SuperHERO avatar modeled on themselves. Supers-to-be can customize their avatar’s face, body, outfit, boots, and – most importantly – give them the perfect name. Supe-Yourself images can be shared on Facebook or tweeted using the hashtag #hero4cheo.
 
There is also a fundraising angle to Supe-Yourself thanks to an anonymous Crusader for CHEO who is donating $10 to the CHEO Telethon for every person who creates a Supe-Yourself avatar. “We’re so excited that this CHEO Foundation friend, who wishes to remain anonymous has stepped up to support this innovative campaign,” said Jacqueline Belsito, VP of Philanthropy and Community Engagement at the CHEO Foundation. “Big or small, everyone has some sort of SuperHero within them, and our Crusader’s support of the Supe-Yourself app means that everyone can bring out their super powers while helping the kids at CHEO. We’re also extending a challenge to CHEO’s community, and we think they’re up for it: let’s make 1000 SuperHEROES. Let’s donate $10,000!”
 
Supe-Yourself is an exciting addition to this year’s CHEO Telethon on CTV which airs on June 7 & 8.
 
Complete information about Supe-Yourself and the CHEO Telethon can be found on-line at www.cheofoundation.com or www.cheo.on.ca
 
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For more information contact:
Len Hanes
Director of Communications and Annual Giving
CHEO Foundation
(613)737-2784
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