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3/2/2016, a step-by-step guide for new Ontario parents
New app offers mobile tools and health info for healthy pregnancy and parenting

OTTAWA, February 3, 2016 – The Children’s Hospital of Eastern Ontario (CHEO) and BORN Ontario have launched, a new website and mobile app for women and families. Its advice on pregnancy, birth and early parenting comes from medical and health experts and is geared to resources and programs in Ontario.

On, users can find trusted information on over 150 topics related to pregnancy, birth, and early parenting, when and where they need it. Android and iPhone users can download the mobile app to receive suggested weekly advice and track notes, symptoms and appointments. A detailed glossary offers definitions of key maternity care terms.

“Giving newborns the best start in life will ensure they grow up into healthy kids and adults. will give young parents information at their fingertips to help them be active participants in their own and their babies’ health care,” said Mari Teitelbaum, CHEO’s Vice President of Technology and Chief Information Officer. “It’s a great example of using technology to help improve health outcomes.”

“Ontario is committed to developing innovative new technologies to improve outcomes for patients and help our system work more efficiently,” said Dr. Eric Hoskins, Minister of Health and Long-Term Care. “In a time when there is an app for almost everything, is a step toward helping mothers and families get access to the information they need, when they need it.”

BORN developed the website and mobile app so that women could more easily find answers to their health questions that were both easy-to-understand and from a trusted source. The project was guided by an Advisory Committee of experts in medicine (obstetrics and family medicine), midwifery, nursing, e-health, technology, health promotion, social work and health policy.

“Women and parents are searching online for health information. With the launch of, I can now guide them to one trusted source that links them to a variety of prenatal and newborn areas,” said Dr. Deborah Boyce, a family physician, maternity care provider and OMama Advisory Committee member.

OMama surveyed over 1,100 women and maternity care providers to guide the topics on the website and mobile app. An Ontario-based full service digital company, eSolutionsGroup, built the website and mobile app, and a wide range of expert clinicians, users and technology advisors reviewed the content and tested the technology before launching to the public.

The information on the OMama website and mobile app represents the most accurate, up-to-date web-based content appropriate for healthy Ontario women. Much of the information on the OMama website and mobile app comes from expert clinical bodies in Canada including the Society of Obstetricians and Gynaecologists of Canada, the Association of Ontario Midwives, the MotHERS Program from Kingston General Hospital, and Best Start by Health Nexus. In addition, OMama often refers to trusted institutions like the Canadian Pediatric Society and The Hospital for Sick Children. OMama advice is breastfeeding friendly and is consistent with the Baby Friendly Initiative. New and updated evidence-informed resources will be added as they become available.

In development since 2014, OMama is a two-year maternity care pilot project led by the Better Outcomes Registry and Network (BORN Ontario), a program of CHEO, with support from eHealth Ontario.

The first version of OMama is available in English only. Following evaluation of the OMama concept, later versions may be developed for French and other languages.

About BORN
Ontario’s Better Outcomes Registry & Network (BORN) was established at CHEO in 2009 to collect, interpret, share and rigorously protect critical data about pregnancy, birth and childhood in the province. BORN makes a positive and lasting contribution to the health of mothers, newborns, children and the citizens of Ontario.

About CHEO
The Children’s Hospital of Eastern Ontario (CHEO) is Canada’s capital pediatric hospital and helps over 500,000 children and youth each year. CHEO has more than 2,500 doctors, nurses and staff dedicated to providing the best possible care for the children and youth of Eastern Ontario, Western Quebec, Nunavut and parts of Northern Ontario.

CHEO works closely with the University of Ottawa as a teaching hospital and fosters ground-breaking research through the CHEO Research Institute. CHEO’s vision is to change young lives in our community, while our innovation changes young lives around the world.
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For further information, please contact:

Wendy Katherine
OMama Project Director
T: 647-531-4101

Eva Schacherl
Communications Manager and Strategist, CHEO
Cell: 613-769-5553
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