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Newsroom
27/6/2016
OMama launches expert advice sites for new parents

Bilingual website and app offer trusted information on pregnancy, birth and early parenting

The Children’s Hospital of Eastern Ontario (CHEO) and Better Outcomes Registry and Network (BORN), in collaboration with eHealth Ontario and the Ministry of Health and Long-Term Care, is launching OMama, a new website and mobile app for women and families. OMama provides advice for new parents from experts in maternal and child health and complements existing resources and programs in Ontario.

OMama users will find trusted information on over 150 topics related to pregnancy, birth, and early parenting. Android and iPhone users can download the mobile app to receive weekly advice as well as track notes, symptoms and appointments. A detailed glossary offers definitions of key maternity care terms.

“Giving newborns the best start in life will ensure they grow up to be healthy kids and adults. OMama will give parents information at their fingertips to help them be active participants in their own and their babies’ health care,” said Mari Teitelbaum, Vice-President Of Technology and Chief Information Officer, CHEO.

The information on the OMama website and mobile app represents the most accurate, up-to-date web-based content appropriate for healthy Ontario women. New and updated evidence-informed resources will be added as they become available.

“Ontario is committed to developing innovative new technologies to improve the patient experience,” said Dr. Eric Hoskins, Minister of Health and Long-Term Care. “OMama.com will help mothers and families get the information they need, when they need it.”

ADDITIONAL QUOTES

“Improving patients’ health by consolidating health care information and making it accessible digitally is our primary objective. Empowering patients to take control of their care is the next frontier. We are thrilled to be involved in it.”

- Cindy Morton, Chief Executive Officer, eHealth Ontario

“Women and parents are searching online for health information. With the launch of OMama.com, I can now guide them to one trusted source that links them to a variety of prenatal and newborn resources.”

- Dr. Deborah Boyce, family physician, maternity care provider and OMama advisory committee member

QUICK FACTS

  • OMama is currently available in English and French. Later versions may be developed in other languages.
  • The OMama project was guided by an advisory committee of experts in medicine (obstetrics and family medicine), midwifery, nursing, e-health, technology, health promotion, social work and health policy.
  • Information on the OMama website and mobile app has been sourced from expert clinical bodies in Canada, including the Society of Obstetricians and Gynaecologists of Canada, the Association of Ontario Midwives, the MotHERS Program from Kingston General Hospital, and Best Start by Health Nexus.
  • OMama advice is breastfeeding friendly and is consistent with the Baby Friendly Initiative.

About BORN

Ontario’s Better Outcomes Registry & Network (BORN) was established at CHEO in 2009 to collect, interpret, share and rigorously protect critical data about pregnancy, birth and childhood in the province. BORN makes a positive and lasting contribution to the health of mothers, newborns, children and the citizens of Ontario.

About CHEO

The Children’s Hospital of Eastern Ontario (CHEO) is Canada’s capital pediatric hospital and helps over 500,000 children and youth each year. CHEO has more than 2,500 doctors, nurses and staff dedicated to providing the best possible care for the children and youth of Eastern Ontario, Western Quebec, Nunavut and parts of Northern Ontario. CHEO works closely with the University of Ottawa as a teaching hospital and fosters groundbreaking research through the CHEO Research Institute. CHEO’s vision is to change young lives in our community, while our innovation changes young lives around the world.

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For further information, please contact:

Wendy Katherine
OMama Project Director
T: 647-531-4101
E: omama@bornontario.ca
Website: www.omama.com

OMama Social Media:
Facebook: www.facebook.com/OMamaProject
Twitter: @BORNOntario

CHEO Social Media:
Facebook: www.facebook.com/CHEOkids
Twitter: @CHEOhospital
YouTube: www.youtube.com/user/CHEOvideos

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