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Back to SearchNov. 12, 2025, Ottawa, Ont. — CHEO has teamed up with YouTube and five-time Juno-nominated artist, Jamie Fine, to create and deliver authentic and expert-informed mental health support on a platform where youth consume content every day.
The partnership represents a bold new approach to engaging youth through their preferred learning channels and consists of a bilingual video series with content informed by the most common YouTube search terms on mental health. The hope is to spark honest, accessible conversations before youth require urgent help.
Such a youth-centred approach to health communications and education is critical at a time when one in every five children and youth in Ontario faces a mental health challenge. There are also more than 300 kids currently waiting for mental health care at CHEO.
Across Ontario, about 70 per cent of people with mental health issues start to experience symptoms before they turn 18, meaning early identification and intervention are critical.
The six-part series, “This is what it feels like / Voici ce que l’on ressent,” explores ADHD, anxiety, eating disorders, major depression, substance use, and behavioural addictions.
Each episode includes Jamie Fine’s real-life stories, blending the Ottawa native’s raw emotion with expert insights from CHEO’s world-renowned clinicians, offering teens and families a trusted resource that’s both relatable and informative.
You can watch the videos on YouTube now, where Canadians view mental health content about 1.5 billion times within a year.
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For more information or to secure an interview, please contact media@cheo.on.ca
Quotes
“CHEO is a world-leading pediatric health organization. And it's our responsibility to meet teens where they are in a format they already engage with, so that we can help young people navigate their challenges with clarity, compassion, and confidence. We're so proud to be working with YouTube, the world's top online platform, to share trusted, evidence-based guidance with youth around the globe.” - Vera Etches, CHEO President and CEO
"Our ongoing collaboration with CHEO showcases what happens when trusted institutions meet audiences where they are. In just two years, CHEO's video content on YouTube has reached millions of viewers, demonstrating the power of making high-quality, evidence-based health information accessible at scale. These new teen mental health shelves help to ensure viewers find trusted guidance from partners like CHEO." - Dr. Garth Graham, Director and Global Head of YouTube Health
“Mental health is something I’ve always been passionate about. Partnering with CHEO to help teens feel seen, understood, and supported is incredibly important.” - Jamie Fine, five-time Juno-nominated artist
About CHEO
Based in Canada’s capital, CHEO is a globally renowned health institution with a mission to provide exceptional care and support to children, youth and their families. Opening our doors in 1974, we offer a full range of specialized pediatric care and services to children from eastern and northern Ontario, western Quebec and Nunavut. Our site is home to a hospital, a children’s treatment centre, a school, a research institute, and is affiliated with the University of Ottawa as an academic health science centre. Named Canada’s best health-care employer by Forbes in 2024 and 2025, we are home to more than 6,500 staff, clinicians, scientists and researchers, as well as volunteers – all of whom work together to help children and youth achieve their best lives.