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Back to SearchThe newest chapter of the “Kids These Days” campaign, the largest in CHEO Foundation history, draws a powerful parallel between the grit of the world’s greatest competitors and the incredible resilience of kids facing health challenges today.
As always, we keep it real: the stars of this commercial are all CHEO kids, and it's a reminder of how we can work together to create a better future.
The CHEO Foundation launched the “Kids These Days” campaign during the 2024 Summer Olympics, so the Olympic journey continues with a Made-in-Canada commercial for the 2026 Winter Olympics.
You can visit the Kids These Days website to learn more about CHEO's largest fundraising campaign ever to transform pediatric care.